How Small Business Owners Can Link Build Like Fortune 500 Companies
Link building is a big part of Google’s Algorithm system to determine ranking for your set keywords. The higher number of organic links you can earn, the higher your ranking will be.
The larger “Fortune 500” companies can effortlessly build thousands of links from websites all across the web. Customers, review websites, blogs, and even competitors are talking about and linking back to these companies, giving them free leverage in the link building world. Small businesses, however, aren’t so lucky and have trouble gaining “natural” backlinks.
In the past, link building was as easy as buying link sets from different scam websites. During the last few years, search engines are cracking down on these illegal exchanges and paid link placements. When caught, you run the risk of your small business ranking even lower than before.
So, what steps can you take that will build links that are legal, affordable and beneficial to your business SEO?
Step 1: Create valuable content relating to your business industry
To build organic links from your industry leaders, you’ll first need valuable, share-worthy content to link back to. This can be in the form of:
Blog Posts. Businesses of all sizes can benefit from a blog by increasing page /website traffic, gaining loyal subscribers that translate into customers, and building authority and reputation in your field. Use this blog to share informational content, announce business news, and start conversations with your potential customers.
Guides & eBooks. A great way to extend your niche knowledge beyond a 500 word blog post is a guide or short ebook. Think about the problems your customers struggle the most with and solve them in a neatly organized word document.
Infographics. Customers respond well to graphics, even the business professional type. Use tools like canva.com to create eye-catching infographics that both inform and entertain at the same time. Remember, the content inside the charts are just as important as the design itself.
Videos. Vlogs and video tutorials are a great way to put a face to your business name and build personal relationships with clients. This will make it even easier to share information when trust is already established.
All of your content should answer the most common questions that your users ask (creating value), and where possible, incorporate your key search terms. It should be high-quality content that other websites would want to link to, therefore creating links that your competitors may not have.
Now that you have your content written, edited, and ready to go, it’s time to first publish it in-house on your own URL.
Step 2: Endorse the content in as many places as you can
The first (and easiest) websites to promote your content links are social media. A quick tweet on your company page with the article name, link, and relevant hashtags has the potential to be seen by thousands of users. If possible, company employees should also share on their personal pages for even more exposure. Posts on Facebook, Twitter, LinkedIn, and Medium create 4 links on high-trafficked sites at the snap of a finger.
Next, you can find authoritative blogs similar to your field and ask them to guest post. These blogs already have a high number of subscribers who could benefit from your content. The “read more” tag allows you to include a snippet of the post on their blog and then link back to the original post on your website so the reader can keep reading.
Remember that not all websites will help increase your ranking and when it comes to links, quality is much more important than quantity. The sites you link to need to be blogs that make you proud to contribute to that are visited by real people and not just a link placed there for SEO.
Step 3: Get creative in your link building strategies
- While social media and guest posts are the most simple approach to link building, you can get creative and think of a number of other ways such as:
- Speak at local events. The announcement on their website will link back to yours.
- Interview an expert. They’ll be happy to post the interview on their blog.
- Offer a free guide or ebook. Readers will share to their social media or friends.
- Create a website page for job openings. Users will share to friends in need.
- Create pages on popular local directories such as Yelp or Yellow Pages
- Build local partnerships with companies and link to each other
- Ask for testimonials including a linkbank from customers with websites