5 Beginner Mistakes to Avoid When Implementing Social Media Marketing
Every professional is bound to make mistakes, especially when starting out with something new. And this is all good, until and unless you identify those mistakes early and learn from them. And this holds more true in the digital sector, which is prone to vulnerabilities and confusions in the wake of too many new technologies, methods and trends each day.
When you are using social media, it is better to understand how much you need those platforms for your purpose and how you can leverage their advantages for your business success. Rookie marketers often tend to get driven by the intensity of the social media channels and commit some huge mistakes. Knowing how to avoid these mistakes is key to making your campaigns successful. Appended below are 5 mistakes which every novice social media marketer must avoid:
1. Not Learning About The Social Media Channels In Depth
When you start something new, it is better to know and learn about that in depth. Study about the different social media channels, how they work, what specific area each one covers, else you will end up messing up your campaigns without any significant gains. And when we say lean, I is not just with books, tutorials and classes, it is also from your seniors, colleagues, articles and presentations from industry experts. Listen to them, understand what their inputs are.
2. Not Starting Steadily
Doing too much too soon – this relates to creating accounts on too many platforms at once, posting and sharing too much content in a short span of time, and using excessive and irrelevant hashtags more often. This will not only make your brand look another annoying platform, but will also create problems for you to manage so much at once, without any proper planning.
3. Not Responding To Your Customers On A Regular Base
Social media channels are all about two-way conversation, and you cannot expect to get your customers and readers engaged if you do not provide them the solution and answer in a prompt manner. Don’t just say what you have to offer, but listen to them also, what they actually want and what feedback they give you. It will help you gain specific and insightful campaigning knowledge.
4. Not Planning For Long Term
This is a big concern for newbies in the industry. They tend to think that by creating a killer profile image, an impressive ‘About Us’ section and adding a slogan with their product or service will help them incite customers for a long duration. Completely wrong. It can make your social media channel look appealing initially, but if you do not have the wisdom, uniqueness, willingness and dedication and do not commit to a long-term plan, it can backfire in the initial days. Make sure you build a brand niche first, and gain trust of the customers, before expecting long-term results.
5. Not Having A Lead Generation Strategy
You have created accounts on different social media profiles, and expect to receive readers and customers in a short span of time. Then, what next? Do you have a lead generation strategy? This is where most beginners stuck at after the initial stage of social media campaigns. They lack a proper planning related to lead generation. You must have a streamlined strategy to drive your traffic to your website (which must have a landing page), and to opt-in pages. Give them the option of subscribing to newsletters and updates. Ensure that they end up learning or knowing about something when reaching your website from your social media pages.
A long-term, methodical and insightful strategic planning is important to pay huge dividends for a long term. This is why it is always advisable for a business to work with a professional Social Media Optimization (SMO) services company, who are well adept at driving the social campaigns, riding on their years of industrial experience and expertise.