Is Your Website Experiencing A Drop In Organic Traffic? Here’s What You Need To Do.
Is your website witnessing a drop in organic search traffic? Yes, it can happen. And it happens to almost all the webmasters. So, there is no need to panic. A little digging will help you unravel the reasons for this cause.
And in most of the cases, it happens because of some harmless reasons and some uncomplicated elements, which are short-term. This means that is possible to make a full recovery. You need to take some actions to determine the cause of the drop in the traffic and work out a detailed plan that will help you bring back the numbers.
5 Steps You Need To Take When Your Site’s Organic Traffic Has Dropped:
1. Check For Google Penalty
The first thing you need to check is to go through the Search Console in the site’s analytics, and see if your site has been penalized. If there’s any such action, then it will certainly hit your rankings and cause a drop in your search traffic. You will also get a notification in the Search Console about the penalty. This could be due to any spammy SEO or content tactics. And to recover from this, you need to take a long task to affirm to the giant that you are no longer in violation of the Google’s policies.
2. Check the Backlink Profile
The number and value of the links that point to your web pages have a high influence on your site’s ranking, which eventually helps to drive inbound traffic. If your site has some unnatural links, then it can have some negative bearings on your ranking and will lead to decrease in the organic traffic. Assess the current links using a link-profiler, and look for any spammy sources and the links that appear spammy. If you find such links, remove those, either by contacting the source’s webmaster or by diawoving the link through Google.
3. Evaluate The Landing Pages
Your organic traffic is landing on certain pages of your website, which will include top-draw pages. Going through a complete evaluation will tell you if a landing page that was driving traffic some time back is not relevant now. Use Google Analytics to monitor any changing trends in the pages which have suffered a decline. There could be relevancy as the reason, or strong competition. Get quality and relevant content on your landing pages with ongoing SEO tactics to make them highly useful for the potential visitors.
4. Asses Website Metrics
User experience is how your site is perceived and valued by Google and other search engines. Therefore, it is imperative to assess and monitor several website metrics, including:
- Bounce Rate: Is your site’s experiencing high visitor bounce rate?
- text: Are you not using robots.txt to prevent crawling of low-value pages?
- Dynamic Pages: is your site’s dynamic pages are crawlable and indexed by search engines?
- Accessibility: Is your site responsive and accessible across different platforms and devices?
- Advertisement: Are you using too much of ads on your site, which is devaluing the site’s content and distracting the visitors?
Consistently review these metrics and ensure best practice is followed.
5. Other Key factors
- City-Wise Traffic: Check how your traffic from different cities have increased or decreased, to narrow down the places from where you have witnessed a fall. Check the reasons for the decline and improve your Search Engine Optimization tactics to bring back the numbers.
- User Types: Check user types which constituted your traffic. Assess new and returning users statistically, which will help you give a clear metrics and plan out the improvement strategies.
- Competition: Have your competitors evolved and grown significantly in the recent times? Are they providing higher value and quality service to the customers than you? If the answer is yes, then you need to rethink your entire business strategies and give a makeover to all your core and other activities to turn back the slide in your favor.
Audit all these factors, including on-page and off-page factors to determine the exact points which are degrading the site’s value and creating a decline in the traffic numbers. Afterwards, you need to follow-through with a strategic and measurable Search Engine Optimization approach that results in a stronger business offering and a quality and authoritative website.