How To Protect Your Digital Marketing Campaign By Avoiding Negative SEO
Marketing is one of the crucial aspects of every business which needs to be performed sincerely. Earlier marketing was used to do on an offline platform but now the time has changed and technology has swept in our lives. In today’s era, marketing (in a major form) is done on online platforms. There are different marketing tactics that are used by the business owners.
Digital marketing encompasses Search Engine Optimization (SEO) as the prime platform or methodology. SEO is widespread and used by the brand owners to promote their brand on an online platform, carried out to achieve higher rankings on search engine result pages, accompanied by improved Return On Investment (ROI).
Positive And Negative SEO
Like any other method or technique, there are two ways which constitute SEO – Postive and Negative SEO. While positive means going ethical and according to the guidelines laid out by Search Engines, especially Google; the negative SEO means spammy efforts done to disrupt a competitor’s website and lower their rankings. You can be a victim of negative SEO from any of your competitors when you are witnessing:
1. Sudden degradation of traffic of your site.
2. Manual penalty notification.
3. Decrement in Individual keyword Ranking
4. Fake social profiles which can ruin online reputation
5. Removal of authoritative backlinks to your site
If you are under attack from negative SEO, then you need to follow certain steps to protect your website from its affects:
1. Carry out frequent link audits:
Performing the link audits on the frequent basis is good for the website. It can save you from the ill-effects of negative SEO. Regular checking of a website will let you encounter the suspicious elements that can tarnish your virtual product.
2. Keenly observe your site’s speed:
Site speed plays an important role in determining the ranking of a website. So, suddenly, if you observe a drop in your site’s speed and you are unable to find the valid reason behind it, then it can be a matter of concern. It means that you might be a victim of forceful crawling. In this case, you need to consult the webmaster or the hosting company, so that they can rectify that from where loading is originating.
3. Check the online reputation management factor:
The reputation of a brand’s website can be tainted by negative reviews regarding your brand’s website. So, here are few ways to overcome bad reviews:
— Search for your business on Google Maps.
— Select your business from the results.
— Click on the review summary.
— Pick out the fake news.
— Fill out the report form.
4. Perform regular checks on SERP ranking:
Frequent checkings of your website’s ranking on SERP is important so that you can immediately identify if there is any sudden high-drop in rankings and the reason behind that. Use rank tracking software to monitor the rankings on regular basis.
Now, this aspect is crystal clear that search engine optimization is not just a method to improve your site’s value and ranking, but can also be utilized by your competitors to attack your business prospects. So, it’s up to the users how do they use this service.