5 SEO Blogging Mistakes You Need to Avoid To Get Profitable Results
What is Blogging? It is a means to communicate with others, provide information and expand the reach of your website. Content is king in Search Engine Optimization (SEO), and it is not just the content of your site that matters, but also the one that you promote and share with others.
In digital marketing, blogging is a highly effective mechanism to engage readers, bring people to your site, thereby improving your site’s authenticity and placement in search engines. Like every other aspect in SEO, blogging is also a powerful tool, only if it is done properly. From specific blogs for Facebook marketing services to in-depth blogs for guest posts, there are several factors that you need to know. Here, we list 5 critical SEO blogging mistakes that you must avoid:
1. You Are Writing for Google Only
Many content marketers focus on appeasing Google and improving their SEO factors, rather than writing for readers. Google, in the present times, strictly adhere to the user-experience as the most important element for ranking. When you are thinking only about SEO while creating the content, you won’t be able to provide value to your readers, eventually resulting in decreased readership, not to mention the negative impact from Google as well.
2. Not Focussing on a Specific Niche
When you are a content marketer a big blunder you can commit is trying to be everything for everyone. The generalisation concept is a thing of the past in this information-filled digital age. Without having a strong niche, you won’t be able to define your goals, target the readers and engage them effectively. Focus on your industry niche, cover topics within that realm and provide value to your readers.
3. Not Understanding What Your Audience Want to Read
No one cares what you are saying or writing, until and unless it provides them value and more importantly, give them solution to their problems. When you are writing around your niche, you must be able to research and find what type of problems and issues people face and talk about most. Then, dig deep, find valuable insights, and present your point of view in an engaging manner.
4. Your Follow Rigid Writing Style
Writing a blog is way different than writing any other piece, like a formal letter or term paper. It is an art, where you are trying to interact with your readers. So, your writing style must not be stiff, but its flow should be conversational that people would love to read. Make it effortless for your readers to read and get the point precisely what you are trying to convey.
5. You are Not Posting Consistently
Consistency is the key to engage a loyal readership base. It is not that you blog daily, but you must have a defined schedule. This helps you create a uniformed pattern of your SEO marketing, user-engagement and improve traffic to your site in an impactful manner. Especially if you are offering subscription to your readers, then it is not good to make it confusing for them with unscheduled release, and also decrease value of your brand.
In order to gain maximum advantage from your marketing efforts, it is necessary that you not only work with the best SEO Company in India, or wherever you are located, but also ensure the right procedure and marketing technique implementation.