7 Effective Tips to Improve Conversions with your Brand’s Pay Per Click Campaigns
When organic marketing efforts seems far too long tasks for results and you want immediate traffic growth, or when you want to enhance your marketing field combining organic with paid advertising, Pay Per Click (PPC) is the most effective route to take.
White label PPC services mean paid advertising services that companies can buy, rebrand and resell as their own. It includes PPC campaigns, reports, consultancy services, etc. But having an improper PPC campaign, without any proper research and strategic efforts can prove to be more harmful than befitting.
While getting increased traffic is one of the goals of PPC, but the utmost benefit is when you get improved conversions. That’s when you get desirable ROI for your paid advertising. Having a plain campaign run does not promise an increased conversion. You need to understand certain aspects for Pay Per Click advertising management and implement effectual tricks to augment your conversion tactics. The below appended seven tips will help you to achieve the best results for PPC campaign conversions:
1. Understand The Conversion Rates:
For the improvement of conversion rates, one needs to know the starting point. The formula for calculating conversion rates is divided by the total number of conversions (leads or sales) by the number of generated ad clicks. Finally, multiply the result by 100 to require the percentage. This will give you a clear idea of what you have to measure and achieve, in metrics.
2. Initiate With The End Goal:
Many PPC campaigns form out from a keyword strategy. Instead of focussing on the keywords, start from the leads or sales you want to make, backing into your ads, then advertising platforms and keywords. The resulting ad campaign will be stronger from top to bottom because all the angles from the customer’s perspective are taken into account. Firstly, pay attention to what encourages the conversion which is the key to enhance conversion rates.
3. Test Each Campaign:
It is not enough to run test only on one campaign. Test each campaign element, and then test the results against the control to ensure the accuracy. Test new elements and test frequently. Utilize the test results to boost conversion rates via a scientifically proven method, rather than a guessing game. Even incremental changes in your PPC campaigns can give big benefits and improve conversion rates.
4. Modify Landing Pages:
Landing pages can either make the game in your favor or turn the odds against you. Ensure your landing page contains all the elements that induce conversion of PPC campaigns, such as- a strong call to action, clean design, easy-to-find buttons and informative content.
5. Follow All Inbound Channels:
Generally, companies find out that one or more of their inbound channels are poorly tracked. As a preventive measure, add tracking codes or other methods through which you can track the source of your leads or sale. This can lead to accuracy in conversion rates and incremental improvements.
6. Add Special Offers:
Customers get tempted by special offers, coupon codes, discounts and other offers. Introduce great deals to enhance conversion chances. Just don’t make it all about the sale because it will seem like bait.
7. Understand Your Customers:
The main motive of this aspect is to understand the requirements of the customers. Understand what they are looking for and how to sell that thing/service to them. If you can figure out what your customers want and provide the best experience for them on your site, then conversion rates will definitely get heightened up.
If you feel that you are not able to implement innovative and technically proficient techniques, then you must consider outsourcing white label PPC campaigns. But choose only a reliable and quality service provider who can understand your requirements and project your goals effectually.